Bigelow is a well-known tea brand, however their packaging is quite busy and does not really stand out from other
brands on the shelf. I wanted to reimagine it in a way that it grabs the viewer’s attention with a simple but powerful
design. To achieve that I created a paper cutout illustration for the teapot and teacup to give it a unique look and used strongly contrasting colors and scales to grab and keep the focus on what’s important - the tea. To keep the packaging informative as well as eye-catching, I also used easily associative colors and included additional illustrations to for the different flavors.
Skills: illustration, logo design, packaging design, mockup design
Software: Illustrator, Photoshop, Dimension
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